Our story

Six months ago we went dark. Three years in the making, this is what we came back with.

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Our story

Six years in the making. One complete rebuild.

Rudie started in 2020 with a simple goal: make period care that actually works and feels like real underwear. Over the next six years, more than 70,000 customers trusted Rudie.

Then we made a decision few brands would make. We stripped the website back, removed our old styles, took down our social channels and stepped away from selling while we rebuilt the product and rebranded Rudie from the ground up.

The products on the market, ours included, still relied on 20 to 30% synthetic fibre. So we spent three years and hundreds of samples rebuilding from the fibre up. This was not a new brand appearing overnight. It was Rudie starting again, with six years of experience behind us and a clearer standard ahead: real protection, far less plastic, and the full truth on every label.

The honest difference

Just 8% synthetic.

That is all the synthetic we could not engineer out. The industry standard is 20 to 30%. We cut ours by up to 70%, kept the last 8% of elastane that holds everything in shape, and told you the exact number. No rounding down, no greenwashing.

The Rudie Recovery

Watch why we went dark, and what we built.

A short film on three years, hundreds of samples, and the underwear we tore down to the fibre and rebuilt.

Watch why we went dark, and what we built.

Why it matters

Ending the awkward silence

Periods, leaks, bladder weakness. Normal parts of life that somehow still come wrapped in shame. We think the fix is simple: talk about them openly, design for them honestly, and put far less plastic against your skin.

Rudie is underwear that respects your body and your intelligence. Real protection, real materials, and the exact numbers to back it up.

Our commitment

What we will not compromise on

Four promises behind every pair.

92% organic bamboo

Soft, breathable and naturally moisture-wicking, with up to 70% less synthetic than the standard.

Leakproof where it counts

A thin, multi-layer gusset: a soft cotton top, a bamboo terry absorbent core, and a leak-resistant barrier with seaweed fibre.

Kinder by design

Reusable for years, replacing hundreds of disposables and the plastic that comes with them.

Comfort, no compromise

A smooth, no-dig fit that feels like regular underwear, because it basically is.

Find your fit

Built honest, in every style

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Rudie Leakproof Period Thong in black — creative side-on shot, seamless bamboo viscose period thong Sizes 6–14

Leakproof Period Thong

92% organic bamboo

$38.00

Woman wearing a Rudie Bamboo bra showing the comfort. Sizes 6–14

Bamboo Bralette

92% organic bamboo

$57.00

Model wearing matching Rudie black Leakproof Period Brief and Bamboo Bralette set, front view Sizes 6–14

Leakproof Period Brief

92% organic bamboo

$42.00

Leakproof High-Waist Brief Sizes 6–14

Leakproof High-Waist Brief

92% organic bamboo

$45.00

Honest, side by side

Honest from the inside out.

Rudie Traditional period underwear
92% organic bamboo 20 to 30% synthetic
Bamboo terry + seaweed gusset Synthetic
OEKO-TEX Standard 100 certified Rarely
Seamless, no-dig comfort Can dig
Honest fibre numbers, on the label Vague

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